Packaging the Media Package.

There are a few elements to a media package that we should start thinking about in order to create a holistic presentation, those being:

1) press ads.

2) distributable media. eg. flyers, posters, fridge magnets, bumper stickers, post cards etc.

3) enforcement tape.

4) billboard, bus stop, bus back ads.

5) radio, live reads.

After discussion yesterday, it seems that we are already thinking about distributable media in terms of the garage poster to be placed in letter boxes. Press ads could be considered as the toilet door ads present in local pubs/ and porta-loos on building sites. The billboard/bus stop ads will be reliant on a consistent visual language and a catchy slogan to tie the elements of the package together.

Considering we are also doing the trailer design and utilising this as a part of our campaign, we are targeting the local community of home renovators etc. Ensuring we continue thinking about the target market ( that being the builders/ landscapers who are professionally responsible for their waste, as well as the home renovator who is not so aware of the correct disposal proceedures) we can ensure the campaign hits the entire community across a variety of levels.